• The Anatomy of Fragrances

    The roots of the art of perfumery go as far back as ancient Mesopotamia and Egypt while it was refined by the Persians and Romans. Creating a compelling Middle Eastern Fragrance oil requires a harmonious mixing of tens or potentially hundreds of natural or synthetic aromatic chemicals. Typically, the perfumers create 3-tiers of “fragrance notes” including top notes, middle heart notes, and base notes that unfold overtime as the fragrance starts mixing with the natural oils of your skin.

  • Fragrance and Emotions – How does Fragrance Affect the Human Brain?

    The brain often triggers the sense of smell even before the aroma molecules have made it past your nostrils, thanks to the fact that your vision automatically relates images to certain smells and vice versa. All this happens rapidly and subconsciously, thanks to the biological survival instincts in humans.

  • Fragrance results in increased productivity

    Those who worked in the presence of pleasant-smelling air with Middle Eastern fragrance oil in the surroundings reported to show higher self-efficacy. They were more likely to employ efficient work strategies, and set higher goals than those who worked in no-fragrance conditions.

  • How fragrance influences your mood and behavior?

    Understanding how associated learning affects your fragrance preferences makes it conceivable how it can influence your mood and your behavior. A number of studies have been conducted by scientists in the Middle East have shown that Middle Eastern fragrance oils make people feel good, whereas fragrances that people dislike make them feel bad. Such mood responses have been reported physiologically too. For instance, heart rate, skin conductance, and eye-blind rates in response to liked or disliked fragrances coincide with the mood that the person is experiencing.

  • The powerful influence of fragrance

    Perception, when confronted with fragrance, will have a powerful impact. Researchers claim that a pleasant fragrance helps others perceive you as a more professional figure. A study revealed that a woman’s face is rated as more attractive in the presence of a pleasant fragrance. Also, it is possible to form an opinion on someone based on their fragrance. People tend to respond emotionally to odors without even realizing it. You might decide that someone is aggressive or pushy if their aftershave or perfume gets on your nerves.

  • Fragrance recognition begins even before birth

    Studies with children and cross-cultural research have provided strong evidence that shed light on how fragrances are learned via associative mechanisms. Studies have also shown that fragrance learning begins even before birth when flavor compounds from maternal diet get incorporated into amniotic fluids and are ingested while the fetus develops.

  • The neurological effect of fragrance

    People are aware of the neurological substrates of olfaction and how it is geared for emotional processing and associative learning. The olfactory bulbs are a part of the limbic system and connect directly with the limbic structures that process emotion (the amygdala) and associative learning (the hippocampus).

  • Does fragrance affect your mood or work performance?

    Fragrance does affect your mood, behavior, and work performance in a variety of ways but it isn’t because fragrance works on you like a drug. Instead, fragrance works on you through your experiences with them. In order for a particular fragrance to elicit some sort of response in you, you need to first associate it with some event.

  • How fragrances have a positive effect on you?

    The positive effects of fragrances are mainly related to human behavior. As per the paper published by Kandhasamy Sowndhararajan and Songmun Kim, they shed light on the fact that the olfactory system plays a big role in the central nervous system functions. There is a big relationship between fragrance and mood change.

  • Fragrance affects your work and performance: Why is fragrance such a powerful influence?

    Have you ever smelt a scent and suddenly remembered a small part of your childhood or a long-lost memory?...

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