Ritual & Wellness

How the Demand for New Fragrances has changed the world of Perfume Markets?

06/12/2021

Have you ever walked past a certain fragrance and instantly experienced flashbacks to your childhood? This happens because different fragrances that enter your body have direct links to your memory center. When you touch, hear, or taste something, this information…

Fragrance affects your work and performance: Why is fragrance such a powerful influence?

06/10/2021

Have you ever smelt a scent and suddenly remembered a small part of your childhood or a long-lost memory?  Attraction to a fragrance is really instinctive. It is all about suggestive power, bringing you back to past memory or creating…

Bakhoor – Why it is Loved So Much

04/15/2021

The oldest yet most fascinating fragrance-Bakhoor-is not formulated in airless laboratories rather comes from the bark of the trees. Bakhoor is widely used in Arab countries to fumigate the houses on special occasions like weddings or Eid. It is also…